Frequently asked questions.

We are a specialist iGaming PR and growth agency. We secure editorial coverage in iGaming trade press and tier-1 business media, build SEO-optimized content and DA60+ editorial backlinks, manage crisis communications, and run influencer-driven campaigns for casino, sportsbook, poker, and crypto-gaming brands. Most clients come to us for one of three reasons: launching in a new regulated market, scaling SEO authority, or managing a reputation incident.

Online casino (slots, live dealer, table games), sports betting (operators, in-play platforms, odds providers), poker (networks, tours, MTT brands), esports betting, crypto iGaming and Web3 sportsbooks, live casino studios, and iGaming affiliate networks. Our team includes specialists in each vertical with the journalist relationships and editorial knowledge specific to that market.

Our team has specialist iGaming experience: ex-trade-press editors, ex-operators, and global business executives who have led nine-figure funding rounds and shaped narratives that moved Nasdaq and NYSE listings. We know which journalists at iGB cover which beats, which regulator letters trigger which licensing scrutiny, and which crypto-native publications care about what kind of token economics. That specificity is the difference.

The iGaming Package ($5,000) is 10 native editorial features placed across our top-tier iGaming publication network with ~1M monthly audience reach and an average DR of 60. iGaming Press Releases ($3,500) is a 10-article press distribution package focused on volume and homepage coverage at a lower price point.

You brief us on the announcement. Within 5 days we publish your articles or press releases across our media network, with homepage coverage, contextual backlinks, and SEO and editorial services included. Each placement is a real article on a real publication — not a wire-service blast or a sponsored sidebar.

Both. New operators can start with a single Press Release package or one of our service-specific engagements without committing to a retainer. For established brands we run multi-million-dollar enterprise engagements with embedded teams. Most clients sit between these — they hire us when they have something material to communicate and grow the relationship as it works.

Yes. All prices are in USD and you can pay by card or request an invoice in USDT. We work with crypto-native brands regularly and our payment process is built to support both fiat and stablecoin transactions.

Yes. The four packages on the pricing section cover the most common scopes, but we routinely build custom programmes — bigger volume, specific publication lists, hybrid PR + link-building retainers, or multi-vertical engagements. Send us your requirements and we will come back with a tailored quote inside three business days.

No. The four packages on the pricing section are one-off engagements with no contract — you pay once and we deliver. For ongoing partnerships we offer monthly retainers with a three-month minimum, but most clients renew because the work compounds, not because of contract length.

Press release packages deliver in 5 days. Editorial Package campaigns take one to two weeks for full placement cycles. Crisis comms responses are immediate — first holding statement inside two hours, decision-tree action within 24 hours.

Share of voice (SOV) compared to your top five competitors, sentiment analysis across coverage, link equity (DR distribution, dofollow ratio, anchor mix), branded SERP audit, indexation status of all placements, and inbound demand attributed to coverage where measurable. Reports are board-ready and we walk through them with your team monthly.

DA stands for Domain Authority (Moz's metric). DR is Domain Rating (Ahrefs). Both are 0-to-100 scales that estimate a domain's ability to rank in search results. DA50+ means the publication has solid mid-authority editorial standing; DA60+ is major news outlets and established trade publications; DA70+ is top-tier business press. The higher the DA, the more SEO weight a backlink from that domain carries.

All our backlinks are editorial, dofollow, and earned through manual outreach to vetted high-DA publications. We do not use private blog networks (PBNs), link marketplaces, or sites that openly sell links. Our anchor-text strategy is diversified to look natural to Google's algorithm — no exact-match stuffing. Every link is contextually relevant and placed inside real articles with genuinely useful content.

AI search SEO is the practice of optimizing content to be cited by large language models (ChatGPT, Perplexity, Gemini) and Google's AI Overviews. For high-intent iGaming queries, an increasing share of users now read the AI-summarized answer rather than clicking through ten blue links. If your brand is not cited in those answers, you are invisible at the moment of decision. We engineer content with the structure, schema, and authority signals LLMs prefer to cite.

For clients on a retainer we deploy inside two hours. A holding statement is drafted and legal-cleared, reporter outreach begins for any story already in motion, internal comms is briefed before staff sees it on social, and the regulator-facing posture aligns with your GC. For new clients hiring during an active crisis, we respond within 30 minutes during business hours and two hours overnight.

Yes — every engagement is signed under NDA before any commercial conversation begins. We are discreet by design. Many of our retainers and exit-related engagements are never publicly disclosed, which is why our case studies are walked through privately on a screen-share rather than published on the site.

Every market has its own ad code — UKGC, MGA, AGCO, GGL, KSA, and others. We brief every campaign on the rules of the markets you operate in, build responsible-gambling messaging into the content (not bolted on at the end), and never run anything that puts your license at risk. Compliance is non-negotiable.