PR and SEO have been treated as separate disciplines in iGaming for too long. The agencies that get both right understand they are the same job: earn credibility from publications people trust, and the search rankings, the regulator confidence, and the buyer trust follow. We do that job end to end.
Where we place coverage
Our network spans the global business press your investors read, the iGaming trade titles your operators read every morning, and a curated set of regional outlets that move the needle in specific licensing markets. We don't cold-pitch. We pick up the phone with editors we have known for years.
- Tier-1 business press — Bloomberg, Reuters, Forbes, FT, The Street
- Trade titles — iGB, EGR Global, SBC News, Gambling Insider, CalvinAyre, Yogonet
- Crypto-native media — CoinTelegraph, Decrypt, BeInCrypto, The Block
- Regional outlets — Atlantic Disclosure, Khaleej Arabia, New York Frontier, Asian Morning, plus 20+ more partners
What you get every month
A retainer with us is not a deck of vanity metrics. It is a calendar of stories, an editor list curated to your news, and a senior strategist on call. The deliverable list is concrete:
- Editorial articles placed in titles your customers and regulators read
- Dofollow backlinks from DR60+ domains, earned through editorial — not paid links
- Banner placements negotiated inside our partner media network
- Ghost-bylines and op-eds in your CEO or compliance leader's name
- Embargoed pitches around launches, partnerships, and earnings
- A monthly performance report covering share of voice, sentiment, and link equity
How PR drives SEO
Every editorial article we place links back to your domain on a high-authority publication. That is the gold standard of SEO — earned dofollow backlinks from DR60+ to DR90+ sites that Google rewards more than any other ranking signal. The PR retainer doubles as a digital PR campaign that compounds your search rankings month over month.
Beyond raw link equity, sustained brand mentions in tier-1 publications and trade press signal expertise, authority, and trust — Google's E-E-A-T criteria, increasingly central to gambling-vertical YMYL evaluation. Coverage in iGB or Forbes is not just press; it is a search-rankings asset.
- Brand SERPs cleaned up — your owned content and earned articles dominate page one
- Domain authority compounds quarter over quarter from each placement
- Commercial keyword rankings benefit from co-occurrence on authority sites
- AI search engines (ChatGPT, Perplexity, Gemini) cite the same authority sources we earn placements from
Earned coverage vs distribution: why this matters
Anyone can pay a small fee to push a press release through a wire service and call it PR. The story will be picked up by a dozen syndication sites, none of which a real journalist reads. It will not move your share of voice, your sentiment, or your standing with regulators. It is a checkbox, not a strategy.
Earned coverage works differently. A reporter writes a story because the angle matters to their audience. The piece is read by people who matter to your business — investors evaluating a deal, regulators reviewing a license, partners vetting a new integration. Every earned placement compounds. Every wire blast disappears the same week.
“One feature in iGB outweighs thirty press releases on a distribution service. The first builds credibility; the second buys nothing.”
Who PR & SEO is for
Operators preparing for a license renewal or expansion. Suppliers and B2B platforms whose buying committees Google their name. Founders raising a round who need a credible media trail and search rankings to match. Anyone whose business depends on being trusted by people who weren't already in the room — and being found by the people searching for what they sell.