A new market entry is a 90-day campaign that decides the next three years. The operators who win — measurable share within 12 months — are the ones who treat launch as a coordinated assault across press, paid, and partnerships. Not three siloed agencies and a hopeful timeline.
The 90 days before go-live
Most operators wait until their license is approved to start the marketing motion. By then they are already two months behind. We start the day the application is filed. By the time the regulator approves, your media plan, ad creative, partnership shortlist, and press calendar are locked.
Localized PR rollout
A press strategy that worked in the UK will not work in Ontario, Brazil, or the UAE. Each market has its own trade press, its own regulator-watching journalists, and its own narrative norms. We staff every launch with a regional lead who already knows the editors that matter.
- North America — Ontario (iGO/AGCO), Michigan, New Jersey, Pennsylvania
- LATAM — Brazil (post-regulation), Colombia, Mexico, Argentina
- Europe — UK (UKGC), Germany (GGL), Sweden (SGA), Netherlands (KSA)
- Mediterranean — Malta (MGA), Gibraltar, Cyprus
- Asia & Middle East — Philippines (PAGCOR), UAE-licensed operations, Hong Kong-listed groups
Paid media that survives launch week
Gambling restrictions on Google, Meta, and most programmatic platforms make paid acquisition harder than it looks. We work with DSPs that specialize in regulated gambling inventory, native advertising networks with gambling allowances, and search on terms where platform restrictions are narrower. The goal is not to spend more — it is to spend on inventory that converts.
On-the-ground BD intros
The fastest way to validate a new market is to do business with the operators who already understand it. We make warm intros to platform providers, payment processors, affiliate networks, and adjacent operators in your target market. Many of our launch clients close their first three commercial deals before paid acquisition even goes live.
Trade-event activations
ICE, SBC Summit, SiGMA, G2E — the industry's calendar of expensive booths and worthless meetings. We make those events count: pre-event PR push, briefing book for every booked meeting, on-site press hospitality, post-event follow-up sequence. The booth is where journalists find you. The 20-minute coffee on day two is where the story lands.