iGaming Marketing Lab is a specialist communications and growth agency for the iGaming industry. We work with licensed operators in the UK, Malta, Ontario, regulated EU markets, the Gulf, and across LATAM, and with the B2B suppliers that power them. Every account we run is in this vertical. We do not take on clients outside it.
What we do
Five disciplines, run as one programme. Editorial PR across the iGaming and crypto trade press. Search visibility on the queries that actually convert. Real, hand-built editorial backlinks at DA50+, DA60+, and DA70+. AI-search SEO so ChatGPT, Perplexity, and Gemini cite our clients before the user ever clicks a blue link. And a 24/7 crisis-communications rotation for regulator letters, AML stories, payment-processor failures, and viral consumer incidents.
The full breakdown of how this fits together lives in What is iGaming marketing? and the tactical version is in our 2026 strategy roundup.
Who we work with
- iGaming operators — casinos, sportsbooks, poker networks, live-casino studios, esports books, and bingo platforms, from emerging brands to listed groups.
- Crypto and Web3 gaming operators — provably fair casinos, on-chain sportsbooks, prediction markets, and token- integrated loyalty programs.
- B2B suppliers — game studios, RNG and platform providers, payments specialists, KYC/AML technology vendors, affiliate networks, and compliance consultancies.
- iGaming affiliates and comparison sites with real audiences and editorial standards.
Where we work
We operate across the UK, Malta, Ontario, Sweden, Germany, the Netherlands, the wider regulated EU, the United Arab Emirates, the rest of MENA, Brazil, the Latin American markets coming online through 2027, and the regulated US sportsbook market. Each engagement is built around the specific regulatory environment of the client's target markets — UKGC, MGA, AGCO, Spelinspektionen, GGL, KSA, GCGRA, and the rest. We unpacked the regional positioning side in how iGaming is reshaping the UAE.
How we run accounts
Senior strategists on every account, end to end — never a senior pitch and a junior delivery. Direct editor relationships at iGB, SBC News, EGR, Gambling Insider, CalvinAyre, and Yogonet, plus Decrypt and CoinTelegraph for crypto operators. Manual outreach for every link placed — no PBNs, no marketplaces, no automation. Reporting that maps to the client's actual KPIs, walked through monthly.
The seven-criteria framework we believe every operator should evaluate an agency against — including ours — is in how to find the best iGaming agency.
Editorial team
Articles on this site are written and reviewed under the IGM Lab Editorial collective byline — a rotating group of senior strategists across the firm covering PR, SEO, content, crisis comms, AI search, link building, and market entry. Every piece is vetted for factual accuracy before publication. We do not run AI-generated bulk content. Each post represents the working view of the people running these campaigns for clients in 2026.
Contact
New business and partnership enquiries — use the contact form. A senior strategist replies within one business day, usually with a quick read on your market and two or three story angles you can use, whether you work with us or not. Press enquiries — press@igamingmarketinglab.com. Privacy and data requests — privacy@igamingmarketinglab.com.