An iGaming crisis is rarely about the event. It is about how the event reads in the press, on Google, and in the inbox of the people who decide whether you keep your license, your bank, or your partnership. Our job is to control all three.
The first 24 hours
We have run more than 90 crises across regulator investigations, AML stories, payment-processor failures, executive scandals, and viral consumer incidents. The pattern is consistent: the first 24 hours decide the next six months.
- Holding statement drafted and legal-cleared inside two hours
- Reporter outreach for any story already in motion — on the record
- Internal comms briefed before staff read it on social
- Regulator-facing posture aligned with your GC and licensing team
- Decision tree for the next 72 hours, owned by a senior strategist
Flooding the channel with the right story
Negative coverage is rarely killed. It is buried. Our coordinated positive-coverage push deploys within 48 hours of an incident: features, op-eds, partnership announcements, product news, and exec commentary across our newsroom network. By the time someone Googles you, the negative is on page two.
SERP management — owning page one
Search results for your brand name are the front page of your reputation. We engineer the first page of Google to be content you control: your owned domains, your founder's social, partner case studies, positive press, and high-authority editorial coverage. The negative story is technically still indexed — but it is on page three, where 90% of users never go.
Negative-story removal & de-indexing
Where stories are factually wrong, we work directly with publishers to correct, retract, or remove them. Where they are accurate but no longer current, we negotiate de-indexing or update requests. Where they are protected by law, we operate inside what is possible — without the embarrassment of public disputes that make the original story bigger.
Always-on or reactive
The clients who survive a crisis well are usually the ones who hired us before they had one. An always-on retainer means we already know your brand, your sensitivities, and your editor relationships. When the moment comes, we do not need to learn your business at 2am.
We also take reactive engagements. The retainer is faster and cheaper. The reactive call costs more and starts further behind. Either way, we pick up the phone.