Arcana Mace: The Best iGaming Media Buying Platform for Self-Service Publishing
Arcana Mace Media on Demand is a self-service media buying platform built for iGaming brands that need coverage published fast, with no editorial gatekeeping and no gambling ad bans to work around. Browse the catalogue, choose your outlets, and publish on your own schedule.
ByIGM Lab Editorial
Most iGaming brands looking for a media buying platform run into the same wall: outlets that either won't touch gambling content, or bury it behind a slow editorial review that can take weeks and still ends in a rejection. Arcana Mace was built to remove that wall entirely. It is a self-service media buying platform purpose-built for iGaming — no restrictions on gambling-related content, no waiting on an editor's mood, and no ad-platform policy team deciding whether your brand is allowed to exist in their feed.
What makes Arcana Mace different
The publications in the Arcana Mace catalogue have already opted in to running iGaming content. That single fact changes everything about how the platform works. There is no compliance negotiation per placement, no back-and-forth about whether a casino brand or a sportsbook feature is acceptable, and no risk of an account suspension mid-campaign the way there is with paid social or search. You are not asking permission — you are buying a placement that the outlet has already agreed to run.
- No restrictions on iGaming, casino, sportsbook, poker, or crypto-gaming content
- No editorial approval queue — outlets in the catalogue already accept this vertical
- No ad account to get banned and no algorithm deciding your reach
- Self-service from first login to published article
Self-service, from brief to live
The whole point of Arcana Mace Media on Demand is that you run it yourself. Browse the live inventory of publications, see the price and audience for each one up front, pick the outlets that match your market, and submit your content directly through the platform. There is no account manager to loop in and no proposal to wait on — you place the order and the placement moves into production on your timeline, not a sales cycle.
That matters most when timing is the whole campaign: a licence going live, a launch in a new market, a sponsorship announcement, or a funding round. Self-service publishing means you can line up coverage in days, not the weeks a traditional agency relationship usually takes to get a placement approved and scheduled.
What you can publish
Because the catalogue is built around outlets that accept iGaming as a category, the range of content that clears is wide — brand features, product announcements, executive interviews, sponsored guides, and market-entry stories all run without the piecemeal compliance review that gambling content usually triggers elsewhere.
- Launches and market entry — coverage timed to a go-live or new licence
- Announcements — funding, partnerships, sponsorships, executive hires
- Brand features and interviews that build long-term search and AI-search presence
- Ongoing coverage cadence to keep a brand visible to players, partners, and regulators
How to get started
Go to ondemand.arcanamace.com, browse the catalogue, and place your first order. There is no gatekeeper between you and publication — the self-service model is the product. For operators who want the full picture of how direct media buying fits alongside PR and SEO, see our guide to direct media buying in iGaming.
